marketing
Business plan for a nail salon: how to open a nail service
Types of nail business There are several types of nail business. You can open your franchise salon, receive clients at home, rent a place in the salon, open your center in a rented or bought room or a nail island in a shopping center. Each option has its advantages and disadvantages. Home-based business looks the most budgetary, and the salon is the lot of wealthy citizens. Franchise It is always convenient to rely on someone else’s success. The franchise offers an already existing enterprise model. Franchising solves most problems and is suitable even for inexperienced entrepreneurs. Today in Russia there are more than 15 excellent franchises for the nail business that are well established. They offer a ready-made business plan, help you choose the right room or place in the shopping center, offer several design options for rooms and install the necessary equipment. Continue reading
Beauty industry. Downtrend?
Recently, entrepreneurs who work in Russia in the beauty industry have noticed a decline in demand for their services. What is the reason? Is this a temporary phenomenon or an emerging trend, which not everyone can overcome, and soon we will see a change in the market? Yuri Arcurs Shutterstock.com 12-15 years ago, the beauty industry in Russia was just beginning to develop, so the demand for beauty products and services significantly exceeded supply. As a result, over the past decade, a large number of cosmetic companies and beauty salons have been created that have saturated the market with their services and goods. Foreign companies also did their best to satisfy the Russian consumer, literally overwhelming the market with different brands. Continue reading
