Beauty industry. Downtrend?

Recently, entrepreneurs who work in Russia in the beauty industry have noticed a decline in demand for their services. What is the reason? Is this a temporary phenomenon or an emerging trend, which not everyone can overcome, and soon we will see a change in the market? Yuri Arcurs Shutterstock.com 12-15 years ago, the beauty industry in Russia was just beginning to develop, so the demand for beauty products and services significantly exceeded supply. As a result, over the past decade, a large number of cosmetic companies and beauty salons have been created that have saturated the market with their services and goods. Foreign companies also did their best to satisfy the Russian consumer, literally overwhelming the market with different brands. Continue reading →