How “tasty” to become beautiful? “Beauty requires sacrifice!”
 Every woman has been familiar with this phrase since childhood. She encourages herself with it when she refuses her favorite cocolate bar or puts harmful and corrosive paint on her…

Continue reading →

young
Fashionable makeup and manicure in February
Makeup Naturalness is the trend of this winter. The main task of makeup this season is to emphasize and highlight the naturalness and healthy appearance of the skin. The skin…

Continue reading →

Children's haircuts in beauty salons and hairdressers
Little fashionistas also need to visit beauty salons and hairdressers, the master, his attitude and the quality of the haircut are also important for them. How to approach the design…

Continue reading →

technologies

Beauty industry. Downtrend?

Recently, entrepreneurs who work in Russia in the beauty industry have noticed a decline in demand for their services. What is the reason? Is this a temporary phenomenon or an emerging trend, which not everyone can overcome, and soon we will see a change in the market? Yuri Arcurs Shutterstock.com 12-15 years ago, the beauty industry in Russia was just beginning to develop, so the demand for beauty products and services significantly exceeded supply. As a result, over the past decade, a large number of cosmetic companies and beauty salons have been created that have saturated the market with their services and goods. Foreign companies also did their best to satisfy the Russian consumer, literally overwhelming the market with different brands. Continue reading

Top - February 10 most desired gifts
Every time before the holidays, everyone has the same question, “What to give?”. And the main task is what to give, in order to please;) You can make one huge…

...

Voluminous hair
Healthy thick hair is an adornment that eclipses any diamonds! Voluminous hair will hide many face flaws - oval, wrinkles, asymmetry, and even small growth. A few tips to give…

...

Beautiful eyes
The beauty of the look, its expressiveness and charm. How to make your look brighter? An expressive look and mascara. Every day we apply mascara to our eyes and do…

...