Professional express procedure "WOWmask"
Why is the beauty of our country most often choosing this procedure? Visible result in one procedure Time (40 min) Long lasting effect and cumulative effect. What problems does this…

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young
Mandatory treatments this fall!
The summer is over, and warm September is over. October greets us with a gloomy sky and cold rain. Everyone has already returned from vacations to the bustle of the…

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Pedicure
In almost every beauty salon, you can be offered a pedicure service (care for your legs). There are several varieties of pedicure: classic, European, hardware, spa. Now we will briefly…

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autonomic nervous system

How to find a good hairdresser?

Finding a good hairdresser is a very difficult and important task, which many women sometimes devote for several years. Ugly haircuts, complex, but absolutely not suitable for you hairstyles, spoiled hair – that’s what you sometimes have to go through in such a search. And then your life is illuminated – you found your hairdresser! For a while you walk happy, happy, and amazingly beautiful. And suddenly your stylist quits the salon. Where he has gone now, of course, they will not tell you in the cabin. And the search begins again. There are several points that will allow you to speed up the search and simplify it. First, remember that a stylist needs to be born. Therefore, a highly experienced gray-haired maiden is not always better than a young trainee from hairdressing courses. Although experience, of course, is not superfluous. Certificates and awards received in continuing education courses and competitions, of course, speak about the art of this stylist. Continue reading

Beauty industry. Downtrend?

Recently, entrepreneurs who work in Russia in the beauty industry have noticed a decline in demand for their services. What is the reason? Is this a temporary phenomenon or an emerging trend, which not everyone can overcome, and soon we will see a change in the market? Yuri Arcurs Shutterstock.com 12-15 years ago, the beauty industry in Russia was just beginning to develop, so the demand for beauty products and services significantly exceeded supply. As a result, over the past decade, a large number of cosmetic companies and beauty salons have been created that have saturated the market with their services and goods. Foreign companies also did their best to satisfy the Russian consumer, literally overwhelming the market with different brands. Continue reading

Recommendations to the owners of beauty salons to attract new customers

1. Analyze the loading of your beauty salon. I think that you can highlight a day or two, in which the beauty salon is not fully loaded and the masters are the least busy.
2. Support regular customers of your beauty salon who were in a difficult financial situation last year. Offer them special rates on those days and at a time when your beauty salon is less busy. Maybe people who regularly visited your salon can’t afford the previous schedule of visits and are uncomfortable asking for discounts, but you don’t want to change the qualified masters of your salon and the level of service. Get in position and invite them. Take this step. Your customers will certainly appreciate your move and become permanent again. Continue reading

How to restore hair after the sea and the sun?
In summer, hair becomes more dry, brittle and dull when exposed to sunlight and active oxygen. Therefore, for the summer period, you need to choose shampoos, balms, conditioners and masks…

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Waxing. How is it done in a beauty salon?
The procedure for removing unwanted hair with wax is becoming more and more popular in salons. Of course, not all women decide to go to this professional master. Many people…

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Fashionable makeup and manicure in February
Makeup Naturalness is the trend of this winter. The main task of makeup this season is to emphasize and highlight the naturalness and healthy appearance of the skin. The skin…

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