Business plan for a nail salon: how to open a nail service
Types of nail business There are several types of nail business. You can open your franchise salon, receive clients at home, rent a place in the salon, open your center in a rented or bought room or a nail island in a shopping center. Each option has its advantages and disadvantages. Home-based business looks the most budgetary, and the salon is the lot of wealthy citizens. Franchise It is always convenient to rely on someone else’s success. The franchise offers an already existing enterprise model. Franchising solves most problems and is suitable even for inexperienced entrepreneurs. Today in Russia there are more than 15 excellent franchises for the nail business that are well established. They offer a ready-made business plan, help you choose the right room or place in the shopping center, offer several design options for rooms and install the necessary equipment. If not everything goes smoothly with the software, you can always seek help from specialized companies that offer beauty salon automation for a minimal fee. Among such brands is Arnika, the use of which is free for the first 10 days. In addition, it is possible to get to a variety of promotions from discounts on payment to your own website as a gift. The franchise is suitable for large salons. Franchisors will help with the search for the necessary equipment, furniture, supplies, provide support for obtaining a certificate, and train staff in advanced skills. The franchisee will receive a ready-made business. “Lena Lenin’s Studio of Manicure Salons” is an example of a successful franchise that offers a working business plan for a nail studio. The franchisor has its own school for both manicure specialists and administrators. Internships for managers. A choice of 31 courses is offered. An undoubted advantage of the franchise is brand awareness, experience of opening in other cities and, as a result, the ability to avoid the most common mistakes. It remains only to find money for a lump-sum payment (initial payment when purchasing a franchise) and royalties (systematic payment to the franchisor). Home manicure services This is the exact opposite of a large salon. Suitable for people who have the least free money to invest in the company. To open a salon at home, practically no funds are needed. A wizard can work according to a schedule convenient to him; only a client base is needed. Note that the cost of the services of a master with a name may not be inferior to a salon, while there is a significant savings in renting a room. However, problems may arise with the legalization of such a nail business. The most acceptable option is to register with the self-employed tax. Renting a seat in a salon To take in use a small area in a working beauty salon or fitness club is a promising idea. Clients of a salon or club will probably want to relax after a workout or peeling, and at the same time put their hands in order. True, besides these clients there are hardly any new ones, so the nail business will be largely limited. It should also be noted that people prefer to use the services of highly specialized institutions. Opening a nail salon Creating your own manicure salon is a bold step that requires some experience behind you, as well as considerable investments. Since investments in the salon will be significant enough, it will be necessary to expand the list of services and hire several qualified employees. The biggest risk is to fail the marketing campaign and be left without customers. Quite often, the business plan of a nail studio turns out to be inoperative. The company opens in the hope of attracting a sufficient number of customers, but after six months it is necessary to close or move to another place. In this case, it is important to rely on a popular brand or a name known in the beauty industry. For example, buy a franchise or attract a well-developed master with an established client base. Of course, you will have to pay for all this, but the return on investment will occur faster.
Nail islet Nail bars are often opened in malls. These are small racks where you can do a manicure during shopping. Such a nail business is very economical in comparison with the salon, and the place usually attracts many visitors. The disadvantages of nail bars are the complexity of the organization of work, the reluctance of many women to engage in beauty procedures in plain sight. However, recently such islands have become more and more popular. In particular, this is due to the general increase in the number of shopping centers in the post-Soviet space. So if you have not decided where you want to go about your business, choose a nail bar. One nuisance: if you work yourself, you will have to be in full view of visitors to the shopping center all day. In this case, attract colleagues for cooperation. Analysis of the market of manicure services Before discussing the business plan of the nail service, we will discuss the situation in the market that has developed in 2019. The number of such institutions in Russia and in the CIS countries is growing steadily. This is not surprising, because today, according to some reports, more than 20% of women and 5% of men use nail services. “Levada Center” gives even more pleasant figures: 55% of women systematically do manicures, another 37% do pedicures. According to the research of the Cosmetology.info publication, only 39% of women turn to specialists for manicure services. And this percentage is growing every year. The market for manicure services in 2010 amounted to 9.7 billion rubles, in 2015 reached 49.7 billion, and by 2024 experts at the Levada Center expect $ 15.55 billion only in the nail coating market. The most popular procedures: nail extension using nail extension gel extensions classic manicure Most often, women from 19 to 38 years old visit salons. Young people like bright colors and funny stickers, like lambs or cats, while adults prefer proven classic techniques. Women from large cities want to look well-groomed, so the demand for nail business services will only increase, especially in cities such as Moscow, St. Petersburg, Kazan, Novosibirsk, Minsk, Kiev, etc. See also: How to mark a beauty salon on Yandex.Maps Clientele is primarily concerned with the quality of procedures, as well as their cost. The competition is highest in the premium segment, but in the mid-price segment the situation is somewhat easier. It is important that salon income will not depend on the season. Women need beautiful hands at any time of the year. Although demand is rising before the holidays. In 2018, in Moscow, the income from manicure exceeded 1.3 billion rubles. Marketing Plan Now let’s discuss the business plan of a standard manicure cabinet, marketing, finance, production and organization. When developing a marketing strategy, you need to think about how to build a brand. First of all, come up with a name, develop a logo, find a free domain name in RuNet for the site. Work on the logo and color scheme is best left to experienced designers. You can hire a specialist who will publish selling texts about the events and promotions of your nail business in the two most popular RuNet social networks – VKontakte and Instagram. If you wish, you can conduct a video blog on YouTube. For the promotion of the salon, you can use signs, flyers, business cards, hold promotions, use word of mouth, etc. Advertising on Google and Yandex shows good performance in thematic groups of social networks such as VKontakte, Facebook, Instagram, Odnoklassniki, etc. Google and Yandex Before starting the advertising campaign on Google and Yandex, you can get certificates with a face value of 1000 to 3000 rubles (for this, the advertising cabinet must be new). With a competent approach to setting up campaigns, the cost of one click reaches 20 rubles per transition, which is 50-150 potential customers. Moreover, in advertising offices there is protection against “clicking” – unfair actions of competitors. Facebook and VKontakte The Facebook advertising office is suitable for promoting a blog of a manicure master and a website selling manicure accessories. When setting up advertising on VKontakte, there is the possibility of the narrowest targeting – by gender, age, place of study and work, places that people visit most often, and where they are located right now. In addition, the advertising office allows you to show an ad only to customers of your direct competitor or, conversely, exclude these customers. Financial plan In the business plan of the nail salon you can not do without the financial component. It is necessary to consider all the necessary costs before opening. You will need to buy equipment, furniture, pay for the rental of premises, pay salaries to specialists, etc. If you buy all the equipment from one supplier, you can get a discount. The table below shows an approximate list of expenses. Necessary investments in opening a nail salon Name Investments, rub.