Disinfection and sterilization: rules you should know by heart
Disinfection and sterilization of instruments in a beauty salon is a matter that needs to be closely monitored, because if a craftsman uses unprocessed instruments, even with minor damage to…

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young
Recommendations to the owners of beauty salons to attract new customers
1. Analyze the loading of your beauty salon. I think that you can highlight a day or two, in which the beauty salon is not fully loaded and the masters…

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Men's pedicure is the key to good health
Success is achieved by the man who walks through life with ease and confidence. But how to find this lightness when you feel sharp pain from an old callus or…

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autonomic nervous system

How to find a good hairdresser?

Finding a good hairdresser is a very difficult and important task, which many women sometimes devote for several years. Ugly haircuts, complex, but absolutely not suitable for you hairstyles, spoiled hair – that’s what you sometimes have to go through in such a search. And then your life is illuminated – you found your hairdresser! For a while you walk happy, happy, and amazingly beautiful. And suddenly your stylist quits the salon. Where he has gone now, of course, they will not tell you in the cabin. And the search begins again. There are several points that will allow you to speed up the search and simplify it. First, remember that a stylist needs to be born. Therefore, a highly experienced gray-haired maiden is not always better than a young trainee from hairdressing courses. Although experience, of course, is not superfluous. Certificates and awards received in continuing education courses and competitions, of course, speak about the art of this stylist. Continue reading

Beauty industry. Downtrend?

Recently, entrepreneurs who work in Russia in the beauty industry have noticed a decline in demand for their services. What is the reason? Is this a temporary phenomenon or an emerging trend, which not everyone can overcome, and soon we will see a change in the market? Yuri Arcurs Shutterstock.com 12-15 years ago, the beauty industry in Russia was just beginning to develop, so the demand for beauty products and services significantly exceeded supply. As a result, over the past decade, a large number of cosmetic companies and beauty salons have been created that have saturated the market with their services and goods. Foreign companies also did their best to satisfy the Russian consumer, literally overwhelming the market with different brands. Continue reading

Recommendations to the owners of beauty salons to attract new customers

1. Analyze the loading of your beauty salon. I think that you can highlight a day or two, in which the beauty salon is not fully loaded and the masters are the least busy.
2. Support regular customers of your beauty salon who were in a difficult financial situation last year. Offer them special rates on those days and at a time when your beauty salon is less busy. Maybe people who regularly visited your salon can’t afford the previous schedule of visits and are uncomfortable asking for discounts, but you don’t want to change the qualified masters of your salon and the level of service. Get in position and invite them. Take this step. Your customers will certainly appreciate your move and become permanent again. Continue reading

Professional express procedure "WOWmask"
Why is the beauty of our country most often choosing this procedure? Visible result in one procedure Time (40 min) Long lasting effect and cumulative effect. What problems does this…

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Is it safe in beauty salons?
Recently, more and more news and articles have appeared about how a low-quality procedure was carried out in some beauty salon, after which the health of the client was spoiled.…

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Pedicure
In almost every beauty salon, you can be offered a pedicure service (care for your legs). There are several varieties of pedicure: classic, European, hardware, spa. Now we will briefly…

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